Summary
Marketing executive with 15 years of experience + a Master’s degree in Public Communication
Innovated across processes, campaigns, and teams to consistently exceed goals by double or triple digits
Launched multiple products from go-to-market strategy to lead generation and reporting
Managed employees across four continents with coaching, feedback, and consistent leadership
March 2023 - Present
Generate pipeline and amplify LHH brand presence to senior HR leaders by crafting targeted multi-channel campaigns spotlighting outplacement, talent mobility, and leadership development solutions.
Partner with global media agency to optimize LinkedIn campaigns, achieving 20% increase in lead conversion and 50% lower CPC.
Develop compelling thought leadership assets including whitepapers and guides; integrate into multi-channel campaigns.
Collaborate with executives and stakeholders to architect aligned lead gen strategy and exceed business acquisition goals.
Facilitate tight collaboration across marketing and sales; implemented holistic reporting and analytics to continually refine strategies based on lead performance data and streamline hand-offs to maximize sales efficiency.
Pioneer high-value Account Based Marketing campaigns focused on global strategic accounts, spanning five business lines.
June 2022 - March 2023
First marketing hire brought on at this sustainability focused startup to create a brand identity and lead the company through rapid growth with demand generation.
Oversaw the successful exit and acquisition of Reporting 21 and incorporated it into new ownership
Revamped the Reporting 21 website to add clarity to the ESG offering and increase time-on-site
Consolidated and drove brand identities on social media
Created a content marketing program; wrote and led design for infographics, buyer’s guides, and social media content
March 2021 - June 2022
Led Infinia ML’s marketing function including brand strategy, lead generation, digital portfolio, sales enablement, and social media.
Built a new lead and demand generation marketing function from scratch in a startup environment
Relaunched company brand and website to focus messaging on core capabilities and increase the lead-to- demo conversion with more qualified prospects
Increased inbound leads from zero to ~150 per month through a robust content marketing program, SEO, and paid search
Reinforced a data-driven approach to marketing through monthly KPI tracking and decision making informed by evidence-based A/B testing
November 2017 - March 2021
Responsible for ISS Corporate Solutions’ global marketing efforts, including branding, lead generation, client retention, digital marketing, social media, and sales enablement.
Successfully launched the ISS Environmental & Social QualityScore to the corporate audience with a detailed go-to-market plan and multi-channel campaigns, leading ISS to surpass sales expectations by 200%
Drove a 500% increase in monthly leads through improved activity, better integration with Eloqua, data tracking in Salesforce, and closely working with the sales team
Implemented Drift, an online chat tool, to reduce the time between customer research and sale
Created a new client retention process that enabled greater client interaction and engagement
July 2015 - November 2017
Responsible for Government Affairs marketing end-to-end including strategic planning, metrics tracking and reporting, collaboration with creative teams, client engagement and relationship management with sales and product stakeholders. Oversee execution of individual marketing activities and evaluate performance.
Exceeded all KPIs as measured by net new leads in the pipeline, product demos, and client engagement
Allocated $1.6M annual marketing budget
Defined and socialized annual goals, objectives, and lead criteria for the Government Affairs business and evaluated performance through consistent reporting
Drove an increase in event registrations and product demo requests through multi-touch marketing programs that leveraged social media, email campaigns, events, content downloads, direct response campaigns and partnership programs
Led creative teams and agencies in print and digital to develop high-end marketing materials
May 2011 - July 2015
Responsible for planning and executing a communication strategy for a $100M product portfolio of Fortune 500 clients to achieve increased usage of research content, attendance at in-person and online meetings, and participation in surveys.
Rebuilt live meeting recruitment and retention processes to achieve a 24% increase in year-over-year attendance
Innovated a new product marketing program to increase web usage by 13% after five back-to-back years of stagnation
Pioneered a mobile application for CEB IT’s largest conference to increase sales and better engage attendees
Managed a team of eight direct reports, across four countries, whose responsibilities ranged from email sends to web strategy
Two-time recipient of CEB product awards: 2012 for “Member Impact” and 2014 for “Innovation”
